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Background

The market size of the global sports industry, which includes football, has increased to approximately 1,500 trillion won since 2018 at a compound annual growth rate of about 6%. While domestic sports leagues still have a high proportion of live TV viewing, more than 80% of watching highlight videos is done on digital media such as mobile and PC. This growth has been fueled by major international competitions like the World Cup and Olympics as well as events in some countries like the European football league.